Transformational Leadership, Strategy, and Risk & Supplier Management: Sheri Spinks’ Approach to Supply Chain Excellence

Sheri Spinks of Primo Water Corp Profile

Sheri Spinks is a transformational leader with over two decades of experience in global supply chain, strategic sourcing, procurement, and supplier diversity. With deep expertise across industries including manufacturing, CPG, marketing, and distribution, Sheri has managed approximately $1 billion in global spend, overseeing sourcing, contract management, and strategic category management for direct, indirect, raw materials, and capital expenditures. Known for her inclusive leadership style, Sheri excels at aligning and energising teams to reduce risk, enhance performance, and enable growth. Her visionary approach has transformed supply chain organisations, positioning them as strategic business partners delivering excellence in strategy development, innovation, cost management, risk mitigation, and customer experience. A passionate advocate for supplier diversity, Sheri’s leadership is centred on empowering teams and driving competitive advantage. In this interview, Sheri shares her insights into the evolving procurement landscape, effective risk management strategies, and the importance of building resilient and agile supply chains.

How do you approach identifying and mitigating risks in your procurement strategy?

To effectively manage risk, begin by identifying any potential threats to your organisation, assessing them from both financial and non-financial perspectives. Consider the type of risk—whether operational, financial, reputational, legal, supplier-related, or environmental—and evaluate the likelihood of the risk occurring, as well as its potential impact. Prioritise your strategy and support risk mitigation plans based on the highest risks with the greatest impact and likelihood, especially those that could be detrimental to your organisation’s success and health.

It’s crucial to vet this risk assessment with business owners and stakeholders to ensure understanding and alignment. The plan should be flexible, with provisions for revisions as business needs evolve. In developing the procurement strategy, include methods to reduce the likelihood of risks materialising and to minimise the impact should they occur.

Your procurement strategy should be directly aligned with your organisation’s goals, supporting those objectives through a robust risk mitigation plan. This should focus on optimising strategic partnerships, effective negotiations, stakeholder/shareholder value, and ensuring quality and supply continuity, all while managing costs effectively. The ultimate goal is to minimise disruptions and maximise value, aligned with your organisation’s operational and strategic objectives.

What lessons have you learned from past supply chain disruptions?

I’ve learned many valuable lessons, but here are the top two that stand out.

Firstly, it’s essential to proactively plan and prepare for as many potential scenarios as possible. While it’s unlikely you will predict every possible disruption, having contingency plans in place is a game-changer. By asking yourself, “What if X happens?” and mapping out potential scenarios, you build a solid toolkit to respond to many common disruptions. This approach ensures that you and your team are always prepared, solution-focused, and ready to pivot quickly when faced with the unexpected.

Secondly, building and continuously fostering strong, open, trusting, and collaborative partnerships with key suppliers is crucial. When things go off track, you need to rely on your suppliers to jump in and problem-solve with you. What is sometimes undervalued is that these relationships, like all others, require time, commitment, and effort to build and strengthen. Just being a customer isn’t enough. Actively commit to understanding your suppliers’ needs and objectives, and prioritise developing strong, mutually beneficial partnerships. Both parties should aim to help and support each other and co-develop continuous improvement plans, contingency options, and solutions.

This combination of proactive planning and true partnerships is a winning recipe in the face of adversity and potential disruption.

How do you ensure that your procurement team is prepared to respond to unexpected challenges?

To ensure that your procurement team is prepared for unexpected challenges, it is essential to provide comprehensive training on strategic supply chain management and risk mitigation strategies. Empowering your team with strong leadership and the confidence to act is key. They must have the right tools and access to data, enabling them to make informed, efficient, and data-driven decisions.

The strategies you deploy should be agile, regularly revisited, and adapted as circumstances evolve. Your team should also be highly collaborative and solution-focused, with well-established relationships and networks that allow them to quickly engage and align with all departments and stakeholders. This ensures that any necessary changes within the supply chain are effectively communicated, and all ripple effects and impacts are understood and managed.

Additionally, having a strong roster of key strategic suppliers, along with a network of pre-vetted suppliers who can respond quickly to disruptions, is critical. These suppliers should be capable of providing alternate sources of supply and services when needed, ensuring continuity even in the face of challenges.

How do you balance risk management with maintaining agility in procurement decisions?

Balancing risk management with agility in procurement decisions requires a combination of timely information and smart speed. The global supply chain landscape is constantly evolving, as are the needs of your internal and external customers and the organisation’s objectives. An effective risk management strategy is not a one-time task—it must be continuously monitored, reviewed, and revised in response to changing conditions.

To achieve this, it’s crucial to equip your team with reliable, proactive data on market and commodity trends, geopolitical events, live supplier data, and technological innovations. This information empowers them to navigate potential issues quickly and with confidence.

At the same time, agility is key. Organisations that can swiftly adapt to changing conditions, leveraging the data at their disposal, are better equipped to manage uncertainty. By maintaining agility, you enable your team to ride the waves of uncertainty, finding higher ground and better conditions along the way.

Can you share examples of how you’ve built resilience into your supplier relationships?

Throughout my career, I have developed and enhanced resilience within my organisation’s supply chain and supplier partnerships using a variety of strategies tailored to the specific needs and challenges at hand. Below are a few examples of approaches I’ve deployed:

Contract Management and Negotiation: Establishing clear, comprehensive contractual agreements is essential. These contracts outline expectations regarding quality, service, delivery, terms, continuous improvement, and co-developed contingency and response plans. This ensures there is no ambiguity, allowing both partners to act quickly and effectively when issues arise.

Supplier Diversification: While consolidating spend with a single partner has its advantages, relying solely on one supplier in one geographical region can be risky. Diversification mitigates this risk by spreading dependency, fostering healthy competition, and providing leverage. It also encourages suppliers to stay engaged and committed to growth.

Strategic Supplier Partnerships: Suppliers are an extension of your organisation and play a critical role in your success. Recognising their importance and treating them as strategic partners fosters open communication and collaboration. This mutual focus on success allows for the co-development of solutions and ensures rapid support when challenges arise that could impact your business.

Real-Time Data and Visibility: Empowering your team with data and real-time insights is key to proactive decision-making. Leveraging technology and AI enables swift, informed decisions regarding suppliers, inventory, logistics, and market trends. This data-driven approach not only prepares your team but also builds confidence in supplier partnerships, as they recognise your commitment to informed, efficient action.

 

A Strategic Leader in Supply Chain: Rahul Vaswan on Efficiency, Effectiveness and Empathy

Rahul Vaswan Profile

Rahul Vaswan is a seasoned professional with over 14 years of experience in the Indian Air Force, where he honed his expertise in optimising supply chain processes and public procurement. A firm believer in the words of Peter Drucker, “Efficiency is doing things right; effectiveness is doing the right things,” Rahul has dedicated his career to executing supply chain strategies with precision while aligning every initiative to broader organisational goals. His skill set spans logistics management, resource planning, and data-driven decision-making, enabling him to drive sustainable results and operational excellence. Beyond his professional success, Rahul is a passionate advocate for sustainability, mentorship, and community engagement, with a deep commitment to empowering others and promoting a cleaner, greener India. In this Executive Insight, Rahul shares his journey, insights into leadership, and the principles that guide his success.

What are the key factors you focus on to build strong relationships with suppliers?

Building strong and enduring relationships with suppliers’ rests on three key pillars: trust, clarity, and flexibility. Trust is the cornerstone of any successful partnership, as it fosters mutual confidence that both parties will consistently deliver value and act in each other’s best interests. This foundation encourages collaboration, transparency, and long-term commitment.

Clarity is equally essential, ensuring that requirements, expectations, and terms are communicated clearly. This minimises misunderstandings and establishes a solid foundation for smooth operations. Open, honest communication channels are critical to maintaining clarity and promptly addressing any issues that arise.

Flexibility is vital in recognising the dynamic nature of business relationships. It involves understanding and accommodating each other’s evolving needs, adapting to unforeseen circumstances, and working together to overcome challenges. This adaptability strengthens the partnership and enhances resilience.

Additionally, regular performance reviews, open feedback mechanisms, and a shared focus on innovation and continuous improvement further enrich supplier relationships. By nurturing these practices, businesses and suppliers can build a partnership that drives efficiency, fosters innovation, and ensures sustainable success.

How do you handle conflicts or issues that arise in supplier relationships?

Effectively handling conflicts in supplier relationships begins with identifying the root causes. Most conflicts stem from two primary sources: non-compliance with established procedures and imbalances in the value equilibrium. Recognising these triggers is essential for addressing issues constructively.

Resolving conflicts requires patience, empathy, and a solution-oriented mindset. It’s crucial to engage in open dialogue to fully understand the perspectives and concerns of all parties involved. This approach fosters transparency and lays the foundation for collaborative problem-solving.

Finding a middle ground that respects compliance requirements while addressing the underlying issues is vital. Negotiations should focus on creating mutually beneficial outcomes, ensuring that neither party feels marginalised. Maintaining professionalism and a shared commitment to long-term partnership goals is key to preserving trust and collaboration.

Proactive measures, such as establishing clear communication channels, periodic performance reviews, and predefined conflict-resolution frameworks, can help mitigate the risk of future disputes. By viewing conflicts as opportunities for improvement, both parties can strengthen their relationship and ensure a resilient, thriving partnership.

How do you measure the performance and success of your supplier partnerships?

The performance and success of supplier partnerships can be measured using multiple parameters aligned with organisational objectives. One key metric is the extent to which supplier contributions help achieve strategic goals, such as cost optimisation, timely delivery, and meeting quality standards. Additionally, the frequency and resolution of buyer-supplier conflicts serve as critical indicators; fewer disputes generally reflect strong alignment and effective communication.

Another vital measure is the quality of service provided by the supplier. Consistently high-quality deliverables with minimal defects or rejections are hallmarks of a successful partnership. Reliability in terms of delivery timelines and adherence to agreed-upon standards further underscores the supplier’s performance.

Metrics like on-time delivery rates, defect rates, and cost savings achieved through collaboration offer tangible data to assess success. Establishing a framework for regular feedback and performance reviews ensures continuous improvement. Finally, the willingness of the supplier to innovate and adapt to the organisation’s evolving needs strengthens the partnership and demonstrates mutual commitment to long-term success.

How do you encourage suppliers to contribute to innovation and value creation?

Encouraging suppliers to contribute to innovation and value creation requires creating an open and collaborative environment. Innovation thrives when suppliers have the freedom to explore ideas and propose creative solutions without being constrained by overly rigid restrictions. Establishing a culture of trust and mutual respect is fundamental, as it empowers suppliers to take initiative and share innovative ideas.

Providing clear goals while allowing flexibility in achieving them fosters creativity. Regular brainstorming sessions and co-development initiatives can help align supplier capabilities with organisational objectives, encouraging joint problem-solving and innovation.

Incentivising innovation through performance-based rewards or recognition programs motivates suppliers to go beyond standard expectations. Open communication channels and feedback loops ensure suppliers feel valued and supported in their efforts.

Finally, involving suppliers early in the product development or process improvement stages allows them to contribute meaningfully to value creation. By demonstrating commitment to long-term partnerships and shared success, organisations can inspire suppliers to invest in innovation and deliver solutions that drive competitive advantage.

How do you approach supplier diversity and inclusion in your SRM strategy?

Approaching supplier diversity and inclusion in Supplier Relationship Management (SRM) involves adopting proactive strategies that ensure a balanced and equitable supplier ecosystem. Regular reviews of the registered supplier list, conducted annually or semi-annually, are essential to assess supplier performance and identify opportunities for diversification. This process helps prevent over-reliance on a few suppliers and promotes fairness in order allocation.

Maintaining transparency and fairness in procurement decisions ensures that no single supplier is favored, creating opportunities for a broader range of suppliers to contribute. For new procurement requirements, conducting a comprehensive market survey is critical to identifying the best-suited suppliers, fostering diversity by including vendors from various backgrounds, regions, or capabilities.

Encouraging partnerships with small, minority-owned, or women-owned businesses can also enhance diversity and align SRM strategies with organisational values. Establishing clear guidelines for supplier inclusion and monitoring compliance strengthens accountability.

By fostering a culture of diversity and inclusion, organisations not only broaden their supplier base but also unlock innovative solutions, enhance competitiveness, and contribute to the economic growth of underrepresented communities.

 

Driving Procurement Excellence and Strategic Partnerships: Insights from Lyvio Frimat, Global Senior Director of Procurement Strategy & Partnership Excellence at Opella (Sanofi CHC)

Lyvio Frimat Profile

Lyvio Frimat, is currently Global Senior Director of Procurement Strategy & Partnership Excellence at Opella (Sanofi CHC) and has built an impressive career at the intersection of business transformation, Operations excellence and strategic procurement. With his extensive experience in developing and leading procurement strategies, Lyvio has been instrumental in driving both operational efficiency and long-term value along his career, and now applying his approach at Opella (Sanofi CHC). In this Executive Insight, he shares his professional journey, his approach to fostering innovation within procurement, and the pivotal role strategic partnerships play in shaping the future of global procurement operations.

What role is digital transformation playing in continuing shaping your procurement operations approach?

Relying on current momentum and role, we are at the edge of a very interesting transformation. Very different from what is used in a Carveout, and if you compare it with our competitors or general industry. Indeed, moving from a pure BioPharma driven way of working to a Product yet consumer-oriented company, is not an easy shift; however, a vital necessity to succeed. Talking about, unlocking opportunities to accelerate time to market through Off-the-shelf solutions, further reinforcing strategic partnerships, bringing innovations and disruptive solutions to the table.

Based on my experience in business transformations, driving Procurement Maturity and Operations fit-for-business acceleration, digital plays a pivotal role as an “enabler.” Compared to four or five years ago (pre-Covid), we’ve quickly moved away from the “issue-fixing” mindset, where we were desperately trying to answer the question, “What is the available solution to fulfil my needs as a function?” Now, it’s more about asking, “What are the available technologies supporting multiple aspects of business acceleration whilst addressing my challenges?”

The line between these two concepts (Business before Technic) is thin, but it certainly makes a clear difference when transitioning into selection and execution mode. In a fast-paced, technology-driven world (which is still to stabilise, at least for the next five years), it’s critical for FMCG/FMCH companies to be able to move quickly, remain highly flexible, and enable testing and learning through internal ecosystems. We must also be ready to quickly adapt as technologies and solutions evolve.

This requires agility, coupled with strong engagement with the external world and a clear shift in mindset internally. This is the “cost” today in finding the right fit and significantly reducing potential pitfalls.

Our teams are increasingly composed of Gen Z profiles, who are accustomed to this “swiping” exercise – it’s in their DNA. As a Gen Y myself, I can see how easy this shift is for them and how quickly and effectively they can try, learn, fail, reassess, and ultimately succeed at low costs. Always keep in mind: the solution of today is already obsolete tomorrow.

How do you generally assess the return on investment (ROI) for digital procurement tools?

When it comes to ROI, I generally assess it across two dimensions: Tangible and Non-Tangible. Tangible ROI focuses on effective cost savings, such as the average cost of people versus the time spent on tasks, compared with the considered investment and solution lifetime. These are basic financial ratios that are easily reportable. Non-Tangible ROI refers to the effectiveness factor that can’t be measured as clearly in terms of cost savings, but still demonstrates significant changes in the user experience (UX) journey and day-to-day management. It also includes operational effectiveness (Make or Buy, Buy or Digitalise…) by measuring process lifecycles, frictions versus satisfaction. Moreover, and in line with my previous statement, these metrics should not focus solely on the procurement function but also be fully related to other business areas. At the end of the day, regardless of the ROI, it should benefit everyone as well as business ambitions!

What technologies have had the biggest impact on streamlining procurement processes?

AI-based technologies have been the most impactful in the procurement arena, particularly since post-Covid, and similarly across all business functions. In the context of procurement, there is a clear trend of major organisations of repositioning the former “Support” function as a “Strategic Co-creation Power Engine.”

The old approach of firefighting and problem-fixing is no longer the norm. Focus has shifted to delivering instant access to data for fast, forward-looking business decision-making alongside a seamless user experience (UX). This shift fosters a higher level of collaboration and connections with all internal stakeholders, providing increased ways of communicating and exchanging ideas.

The emphasis is now on moving the needle from savings delivery (bottom-line) to Total Value Contribution (TVC), still including bottom-line yet extending to impacting top-line, sound innovation, outside-in strategies, value creation, and design-to-cost principles.

Finding the right (not necessarily the best) technologies, automating, and supporting processes help to energise teams and their day-to-day work. It enables them to further focus on “what matters” — such as offering a one-stop-shop entry point to internal stakeholders and external partners, fostering cross-collaboration and co-creation with the business, accelerating decision-making, building strategy and partnerships, ensuring closer follow-up on execution, and planning more impactful corrective actions.

How do you approach the challenge of integrating new technologies with heritage systems?

In my current role, we are in the process of strengthening in building our own legacy since carving out from Sanofi. As such, and in my opinion, we are already very mature, yet still in the learning curve of how to best navigate latest aspects our transformation amid this major transition.

From my perspective, based on what I have seen and experienced in the past 10 years during large transformations, change never happens all at once (basic). It lately triggers high levels of change management engagements, agility, and the ability to move at a fast pace.

However, the approach to managing heritage systems has evolved significantly. Traditionally, these were long-term projects with complex interdependencies and risks, typically assessed through large tenders.

What has changed today is the landscape of solutions that enable quick and efficient synchronisation, connectivity across various disparate systems, and full transparency with agility in integration, divestiture, and reintegration, in creating your own Legacy.

I call it the “Lego-Play” model. It addresses business needs in a fast-paced environment and targets a “Good-to-Go” approach (including testing, failure, learning, and improvement). This generally leads to a better “Fit-for-Need” in the mid-to-long term, rather than the endless quest for a perfect fit at all costs.

For this approach to work, it requires a clear shift in the way we think about digital enablement, technology, and both business and personal resilience. Gen Z is particularly adept at this, as they are 100% digital natives.

Aiming for perfection from the very beginning, in today’s world, seems utopian and unrealistic. It is not aligned with the pace of business and the need to deliver timely ambitions. Compared to 3-5 years ago, obsolescence can start even before the needs are expressed and challenges identified (demand planning), which calls for much more anticipation and self-reflection.

How have you fostered a culture of innovation within your procurement team?

As a strategic co-pilot, Procurement acts as a catalyst for innovative and disruptive ideas and concepts that will benefit the business. By nature, and because it’s part of our DNA, we are more exposed to both macro and micro business and environmental changes, such as geopolitical shifts, societal risks, and innovations. Whether through our constant connections to the external world or discussions with key partners across various sectors, this increased visibility must be leveraged for the greater benefit of the organisation.

We are moving away from the traditional “support function/firefighting” role and using technology enablement is essential to redirect our focus toward what is meaningful and impactful.

This requires significant people engagement, operating model revisions, and the reassignment of tasks. Change is not solely reliant on people’s willingness to adapt; it’s about clearly defining the purpose (Why), deploying the right resources (How), pinpointing the level of severity (Watchouts), and guiding the team on who is responsible (Who). The timing must be driven by business transformation constraints.

Success highly depends on these key factors. If they are missed, the transformation will take longer, and the cultural shift will also take longer to implement. People need to understand the benefits of the shift, not only for the business but also for themselves as individuals contributing to the vision and solving the challenges ahead.

It’s all about constant communication, clarity, and transparency!

Building Strong Supplier Relationships and Driving Innovation: Insights from Daniyar Zhantilessov, Head of Procurement at Exness

Daniyar Zhantilessov Profile

Daniyar Zhantilessov is an expert in procurement with over 14 years of experience, gained through a variety of roles across multiple industries and markets. His career includes significant tenures at global organisations such as Philip Morris, Huawei Technologies, HomeCredit Bank, and leading international telecom companies like Telia and RETN. Currently, Daniyar serves as the Head of Procurement at Exness, the world’s largest retail market maker.

Daniyar holds a degree in Finance from Almaty Management University, in partnership with Arizona State University, and is a member of the Chartered Institute of Procurement and Supply Chain Management (CIPS). Since joining Exness in 2020, Daniyar has been instrumental in building and scaling the company’s procurement function from the ground up. Under his leadership, the procurement team has grown in strength and impact, earning him several promotions. His expertise in enhancing procurement productivity, developing effective sourcing strategies, and implementing best-in-class processes has delivered exceptional results. In this interview, Daniyar shares his career journey, leadership insights, and perspectives on the dynamic and evolving procurement landscape.

What are the key factors you focus on to build strong relationships with suppliers?

At our company, we prioritise trust, transparency, and collaboration to build strong, lasting relationships with our suppliers. We begin by ensuring clear communication from the outset, where both parties understand the goals, expectations, and performance metrics. Regular check-ins and feedback sessions are integral to keeping us aligned and addressing any potential issues early. We also place great importance on honoring our commitments, such as timely payments and fair treatment, which help foster goodwill and trust.
Beyond these essentials, we aim to create true partnerships by sharing our strategic goals and involving suppliers in meaningful discussions about growth and innovation. For us, it’s not just about the contract—it’s about working together for mutual success.

How do you handle conflicts or issues that arise in supplier relationships?

Conflicts are a natural part of any business relationship, and we view them as an opportunity to strengthen partnerships. When issues arise, we ensure open and respectful communication is maintained, allowing each party to express their concerns. Our goal is to address the root cause of the problem, rather than just managing the symptoms. This often involves revisiting agreements to clarify expectations or scheduling a mediation meeting to work through the issue collaboratively. While documentation ensures alignment, we always strive to find practical, mutually beneficial solutions. Ultimately, our focus is on resolving conflicts in a way that maintains and even strengthens the relationship, keeping it forward-looking and productive.

How do you measure the performance and success of your supplier partnerships?

We take a comprehensive approach to measuring supplier performance, combining both quantitative and qualitative evaluations. On the quantitative side, we track key metrics such as delivery times, product or service quality, and adherence to agreed costs. However, we also consider more subjective factors, such as a supplier’s responsiveness to our needs and their ability to adapt to changing circumstances. Tools like supplier scorecards help us maintain objectivity, while regular review meetings give us the opportunity to discuss performance in greater detail. For us, a successful supplier relationship isn’t just about meeting KPIs; it’s about fostering collaboration, aligning with our values, and creating long-term value together.

How do you encourage suppliers to contribute to innovation and value creation?

We view our suppliers as key partners in innovation, and we strive to create an environment that encourages them to bring new ideas to the table. It all starts with trust: by maintaining strong, transparent relationships, we establish a foundation where suppliers feel comfortable sharing their insights. We also foster collaboration through workshops and brainstorming sessions, where suppliers are invited to propose solutions or share innovative practices. To further encourage innovation, we recognize and reward valuable contributions, whether through contract extensions or performance incentives. By aligning their creativity with our strategic goals, we foster a partnership that is mutually beneficial, driving innovation and value creation for both parties.

How do you approach supplier diversity and inclusion in your SRM strategy?

Supplier diversity is a core part of how we approach procurement at our Company. We actively seek to engage suppliers from a wide range of backgrounds, particularly those owned by underrepresented groups, because we believe this diversity strengthens our supply chain. Our procurement process is designed to give all vendors an equal opportunity to participate, and we set specific targets to ensure we’re meeting our diversity goals. For smaller or newer suppliers, we offer support like training or mentorship to help them compete more effectively. This isn’t just a corporate responsibility effort—it’s also a smart business decision. Diverse suppliers bring fresh ideas and unique perspectives, which help us stay competitive in a constantly evolving market.

Driving Procurement Transformation: Insights from Adel Al Jneibi, Head of Procurement at the Central Bank of the UAE

Adel Al Jneibi Profile

Adel Abdulla Al Jneibi is a dynamic procurement leader with a wealth of experience spanning government, healthcare, aviation, and nuclear energy sectors. Currently serving as the Head of Procurement at the Central Bank of the UAE, Adel’s career trajectory has seen him navigate complex supply chains, from aerospace at STRATA Manufacturing to healthcare at Cleveland Clinic Abu Dhabi, and even nuclear energy at Emirates Nuclear Energy Corporation (ENEC). With over a decade of leadership experience, Adel has been instrumental in transforming procurement functions, enhancing efficiency, and driving compliance across multiple industries. In this interview, Adel shares his insights into procurement leadership, the impact of digital transformation, and the evolving landscape of supply chain management in the UAE and beyond.

What role has digital transformation played in reshaping your procurement operations?

Digital transformation has had a profound impact on how our procurement operations function. By streamlining end-to-end processes, we’ve been able to significantly increase efficiency, reduce processing times, and minimise human error. Automation now handles repetitive and manual tasks, allowing the team to focus on more strategic, value-adding priorities.

Cost savings have been a key benefit. With advanced spend analysis tools, we can identify spending patterns and leverage this data to improve demand planning. The access to real-time data and analytics has also enhanced decision-making, enabling us to make more informed choices around sourcing strategies and supplier selection.

Risk management has greatly improved as well. Digital tools have introduced stronger controls, enabling us to manage contracts, supplier information, and procurement data with greater accuracy while ensuring compliance with internal policies and regulations. Moreover, supplier management has become more effective, with better tracking of supplier performance and more efficient categorisation, leading to stronger supplier relationships across the board.

How do you assess the return on investment (ROI) for digital procurement tools?

Assessing ROI begins with evaluating the tangible impact on both efficiency and costs. Automation has significantly reduced administrative tasks, eliminated manual errors, and accelerated procurement cycles. These improvements directly lead to cost savings by minimising time spent on repetitive processes and preventing financial losses due to errors.

More importantly, automation enables the team to focus on higher-value activities such as supplier negotiations, market analysis, and risk management. These strategic initiatives often result in long-term cost reductions and improved supplier terms, contributing to measurable ROI. Over time, the operational efficiencies gained through these digital tools continue to deliver value—both in immediate savings and in positioning the organisation for sustainable future growth.

What technologies have had the biggest impact on streamlining procurement processes?

Several technologies have played a crucial role in transforming and streamlining procurement processes:

  • eProcurement Platforms: These simplify purchasing workflows and enhance the overall user experience, making it easier for teams to manage the procurement lifecycle efficiently.
  • Spend Analysis Tools: By consolidating data from multiple sources, these tools allow us to understand spending patterns, identify opportunities for savings, and benchmark performance against industry standards.
  • Supplier Management Platforms: These tools improve the management of supplier relationships, enabling better performance tracking, reducing risks, and optimising costs.
  • ERP Systems: By integrating procurement with other business functions, ERP systems provide better coordination and visibility across the organisation.

Together, these technologies have empowered us to work more efficiently, make informed decisions, and manage procurement in a more strategic manner.

How do you approach the challenge of integrating new technologies with legacy systems?

Integrating new technologies with legacy systems can be a complex challenge, but with a structured approach, it becomes manageable. We start by thoroughly assessing the legacy systems to identify bottlenecks and blockers. This helps us define the areas that need modernisation.

Next, we select integration tools that align with our goals and systems, ensuring they are scalable and future-proof. Data migration is another critical step, and we plan it carefully to avoid disruptions and maintain data integrity. Establishing a clear timeline with defined milestones is key to keeping the project on track.

During implementation, we prioritise constant communication to address any emerging challenges. Finally, we invest in knowledge transfer to ensure that our team is well-equipped to manage and sustain the integrated systems effectively. This systematic approach helps minimise risks and ensures a smoother transition.

How have you fostered a culture of innovation within your procurement team?

Encouraging innovation within the team begins with leadership. It’s essential to set a clear vision that aligns with organisational goals while creating an environment where team members feel empowered to share ideas and take calculated risks.

One of the key principles we follow is reframing failure as a learning opportunity. Mistakes are viewed as steps toward improvement, and we celebrate progress rather than solely focusing on success. Transparency is encouraged, creating a safe space where team members feel comfortable experimenting with new ideas.

We also engage key stakeholders at all levels to ensure diverse perspectives and alignment with business priorities. Providing the team with tools and dedicated spaces for collaboration helps unlock creativity. Additionally, we’ve introduced incentive programs to recognise and reward innovative contributions.

Lastly, a systematic approach to innovation is crucial. By creating a structured and transparent process, we ensure that every team member has the opportunity to contribute to meaningful change. This culture of innovation has driven continuous improvement and positioned the team as a strategic asset.

ALPLA

Alpla North America Profile

Strategic Procurement for a Sustainable Future: Insights from Jason Gordon, Director of Procurement at ALPLA North America

Jason Gordon, Director of Procurement at ALPLA North America, has dedicated his career to advancing procurement strategies that drive operational success and support sustainability goals. With an impressive background in procurement and supply chain management, Jason has been instrumental in transforming ALPLA’s procurement function into a strategic enabler of the company’s ambitious objectives. In this interview, he shares his vision for the future of procurement at ALPLA, emphasising the importance of digital transformation, innovation, and sustainable practices. Jason discusses how procurement is evolving into a critical component of the company’s broader business strategy, and the role it plays in achieving ALPLA’s long-term goals of growth, sustainability, and operational excellence.

 

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Career Journey and Role at ALPLA North America: Can you share your professional background and the path that led you to your current role as Director of Procurement at ALPLA North America?

I hold a BS in Mechanical Engineering from the University at Buffalo, where I also earned an MBA with a focus on Supply Chain and Marketing. I began my career as a purchasing agent for a medical device company, quickly discovering a passion for procurement. Over the years, I have taken on increasingly senior roles within various manufacturing organisations, transitioning from tactical to strategic responsibilities. After six years leading the procurement organisation for the Americas at a major folding carton converter, I embraced a new challenge at ALPLA. In this role, I am leading the transformation journey for the North American region, tasked with evolving an already successful organisation into a strategic business partner. My focus has been on developing and empowering the team to support the company’s growth ambitions.

 

Procurement’s Role in ALPLA’s Mission: How does the procurement function align with and support ALPLA’s mission to be a world leader in the development and production of innovative plastic packaging solutions?

Since joining ALPLA, the Procurement function has shifted its focus from simply targeting cost reductions to driving value across the organisation. By aligning with ALPLA’s growth objectives, Procurement supports new product development, market expansion, and customer satisfaction, reinforcing the company’s position as an industry leader. Through close partnerships with our commercial and technical teams and collaborative engagement with operations, we are fostering a culture of cross-functional collaboration. A key pillar of our global strategy is achieving top-line growth to $10 billion by 2035. To support this goal, we have aligned our procurement strategy and organisation to focus not only on bottom-line improvements through cost-saving initiatives but also on enabling top-line growth. This approach includes cultivating strong relationships with strategic suppliers to drive innovation and co-development, further cementing ALPLA’s market leadership. Additionally, Procurement plays a crucial role in advancing ALPLA’s sustainability goals by sourcing circular materials, prioritising recyclable solutions through supplier partnerships, and championing the use of renewable resources within the supply chain.

 

Sustainable Procurement Practices: Sustainability is a key focus for ALPLA. Could you elaborate on the initiatives your team has implemented to promote sustainability and ethical practices within the supply chain?

In 2021, I took on the leadership of ALPLA’s sustainability organisation in North America, recognising the natural synergy between sustainability and procurement. Since then, we have worked to establish a robust culture of sustainability within the region, building on the strong foundation already in place across the ALPLA group. A key focus area is ensuring that we operate as a responsible manufacturer at all production sites. This includes supporting our carbon reduction goals by introducing more renewable energy solutions and increasing the use of post-consumer recycled content. Procurement plays a vital role in driving these initiatives forward. We also extend our efforts upstream in the supply chain, ensuring that our supply partners operate ethically and are well-positioned to support our sustainability goals. Beyond reducing our carbon footprint, we emphasise foundational sustainability principles, such as implementing active recycling programs at every production site to continually reduce landfill contributions. Through these efforts, we aim to drive meaningful progress toward a more sustainable future.

Leveraging Technology in Procurement: With advancements in technology, how is ALPLA integrating digital tools and data analytics to enhance procurement processes and decision-making?

ALPLA is embracing digital tools and data analytics to transform its procurement processes and enhance decision-making. The benefits of this integration are clear: real-time insights and automated processes enable faster, more informed decisions, while improved visibility and analytics support smarter purchasing choices, reducing waste and costs. A key example of this transformation is the implementation of the Icertis Contract Intelligence platform, which streamlines contract management across procurement, sales, and legal operations.

Additionally, I firmly believe that accurate and reliable data is the cornerstone of any procurement organisation’s ability to make strategic sourcing decisions. To that end, we are partnering with Simfoni to integrate their spend analytics platform into our operations. This platform’s advanced algorithms will help us analyse spending patterns, uncover cost-saving opportunities, and minimise maverick spend. These initiatives are part of ALPLA’s larger digital transformation strategy aimed at modernising operations and driving greater efficiency. By leveraging these tools and insights, I am committed to advancing procurement from a cost-focused function to a strategic engine of value and innovation.

 

Managing Supplier Relationships and Compliance: What strategies does ALPLA employ to maintain strong, ethical relationships with suppliers and ensure compliance with industry standards and regulations?

ALPLA implements a range of strategies to uphold strong, ethical relationships with suppliers while ensuring compliance with industry standards and regulations. Central to this is our comprehensive supplier code of conduct, which reflects our corporate social responsibility values. This code sets clear expectations for ethical practices, including adherence to labor rights, environmental stewardship, and anti-corruption measures.

We prioritise transparency through robust management processes, detailed self-assessment and risk analysis guidelines, and proactive engagement with key suppliers. A significant focus is our commitment to covering 100% of our key suppliers under our enhanced Supplier Relationship Management (SRM) program. This program includes regular assessments and monitoring to ensure suppliers meet ALPLA’s quality, regulatory, and ethical standards, among other benchmarks.

Fostering trust, promoting sustainability, and driving operational excellence are at the heart of maintaining these strong, ethical partnerships. These strategies ensure our supply chain aligns with ALPLA’s values and supports our long-term goals.

 

Strategic Collaboration with Simfoni: Can you elaborate on the strategic partnership between ALPLA North America and Simfoni? How has their technology and expertise enhanced spend visibility and streamlined procurement processes for your organisation?

Our partnership with Simfoni is still relatively new, but it has already proven to be an incredibly positive experience. The Simfoni team has been highly responsive, ensuring a smooth and refreshing onboarding process. Their commitment to data accuracy has been remarkable—at times, they’ve shown even more dedication than we would have expected from an external partner. It’s genuinely refreshing to see them fully deliver on their promises, embodying a service-first approach.

Their technology, particularly their spend management platforms, consolidates data from multiple sources into a single, comprehensive dashboard. This will significantly enhance the credibility of our data, empowering us to make more informed business decisions. I’m especially excited to begin utilising their AI-driven analytics tools, which will allow us to uncover trends, identify outliers, and pinpoint opportunities for cost savings.

Ultimately, this partnership is set to reduce manual effort for my team while enhancing the depth and precision of our spend analysis. I’m confident that things will continue to improve from here.

Data-Driven Decision-Making: How has Simfoni’s solutions empowered ALPLA North America to make more data-driven procurement decisions, and what measurable impact has this had on your overall operational efficiency and cost management?

 

We are still in the onboarding phase, so while I can’t yet speak to specific decisions made using the Simfoni solution, I’ve already seen enough to feel confident that it’s the right fit for us. Our engagement with their team has already helped us identify gaps and inaccuracies in our data, which has started to yield tangible benefits.

By addressing these inaccuracies, my team now feels more empowered to make data-driven procurement decisions and has gained a fresh perspective on how we view and utilise data. This shift has also fostered greater collaboration with other departments, as we can now leverage more credible data on spending habits to influence actions and drive alignment.

This is just the beginning. Once the spend management platform is fully live and integrated into our daily processes, we anticipate a significant boost in procurement efficiency and substantial cost improvements.

 

 

Optimising Tail Spend Management: Tail spend is often a challenge for organisations. How has your collaboration with Simfoni helped ALPLA North America tackle tail spend management, and what benefits have you observed in terms of cost savings and supplier relationships?

Effectively managing tail spend is a challenge that keeps even the most experienced procurement professionals up at night. Simfoni’s approach to addressing tail spend through their technology solution is what initially drew us to them. Their ability to consolidate and categorise tail spend data provides clear insights into spending patterns and supplier activity.

Tail spend reduction has been a key focus for us over the past three years, and with Simfoni’s platform, we’re confident this will finally help us streamline the number of suppliers for low-value transactions, while enabling us to negotiate better pricing and terms with preferred vendors. I’m particularly excited about our first opportunity assessment with the Simfoni team, which will focus on leveraging their solution to uncover cost-saving opportunities specifically in the area of tail spend.

There are several benefits I’m confident we can achieve. Chief among them is the ability to transform tail spend from a persistent challenge into a strategic opportunity. We anticipate this will lead to measurable cost savings, stronger supplier relationships, and improved operational efficiency.

 

 

Adapting to Market Volatility and Supply Chain Disruptions: The global market is subject to volatility. How does ALPLA’s procurement function adapt to changes in market conditions, such as fluctuations in commodity prices or supply chain disruptions?

Adapting to the volatility of today’s global market, including fluctuations in commodity prices and supply chain disruptions, requires a proactive and flexible approach within our procurement organisation. Prior to joining ALPLA, enforcing a force majeure clause in contractual agreements was uncommon. However, in this industry, our key material suppliers frequently experience qualifying force majeure events, necessitating a highly resilient supply chain.
From hurricanes and winter freezes in Houston to the challenges of COVID-19, I have navigated numerous disruptions and successfully ensured that our plants remained operational and our customers consistently supplied. To mitigate risks, we partner with multiple suppliers for critical raw materials, reducing reliance on any single source. We also balance global and local sourcing to minimise the impact of geopolitical or logistical challenges and collaborate closely with suppliers to strengthen their resilience and ability to adapt to evolving demands.

Looking ahead, I aim to harness the growing potential of AI technologies to enhance our capabilities in predictive analytics and scenario planning. These tools will further protect against price volatility and supply chain disruptions, ensuring continued success and reliability in our operations.

Supporting Innovation through Procurement: How does the procurement team collaborate with other departments to foster innovation and bring new solutions to enhance ALPLA’s product offerings?

ALPLA’s procurement team collaborates closely with other departments to foster innovation and enhance product offerings through several key strategies. We emphasise cross-functional collaboration. ALPLA forms cross-functional teams that include members from procurement, our tech center, commercial, and operations. These teams work together to identify market needs, develop new products, and improve existing ones.

Engaging our suppliers is another collaborative tool we employ. ALPLA organises events where suppliers can present their latest innovations and technologies. We have the ability to host these sessions at our technical center in McDonough or at our supply partners’ innovation centers. These events facilitate direct interaction between suppliers and various ALPLA departments, fostering collaborative innovation.

ALPLA’s commitment to sustainability also drives innovation in product development. The procurement team works with suppliers and other departments to source sustainable materials and develop eco-friendly packaging solutions. These collaborative efforts help ALPLA stay at the forefront of innovation in the packaging industry, ensuring that we can meet evolving market demands and maintain our competitive edge.


Developing Talent in Procurement: What initiatives does ALPLA have in place to attract, develop, and retain top talent within the procurement function, and how do you foster a culture of continuous improvement?

Training is a key focus for our procurement team as we strive to build strong, dependable professionals who can support our transformation journey and emerge as future leaders, whether within procurement or other areas of the business. We aim to equip our talent with the skills needed to thrive both inside and outside of the procurement organisation.

From workshops on negotiation and influencing strategies to sessions on change management, we regularly provide training that ensures our team stays up-to-date with the latest industry practices and technologies. Additionally, ALPLA is opening a new Learning & Development Hub in Iowa City. This state-of-the-art facility will feature workshops, offices, and training rooms designed to support comprehensive apprenticeship programs and serve as a career pipeline for future manufacturing and business professionals.

The L&D Hub will play a central role in fostering continuous improvement through proactive learning, collaboration, and innovation. I am consistently exploring training strategies to position procurement as a dynamic and attractive career path while cultivating an environment where innovation and excellence can thrive.


Navigating Regulatory Challenges: In light of evolving regulations in the packaging industry, how does ALPLA’s procurement strategy address compliance and mitigate associated risks?

ALPLA’s procurement strategy is designed to address compliance with evolving regulations and mitigate associated risks through several key initiatives. As I also oversee our Sustainability organisation in North America, aligning our procurement strategy with our sustainability goals is a priority. Given the rapidly changing regulatory landscape in the packaging industry, we focus on integrating rigorous policies, fostering supplier collaboration, and leveraging strategic foresight to stay ahead.

In every procurement strategy session, our Sustainability Manager is an essential participant, outlining current and anticipated regulations to ensure these are incorporated from the outset. This approach enables us to prioritise sustainable procurement practices and align with broader organisational goals.
A key focus for ALPLA is designing products for recycling, ensuring packaging remains within the materials cycle for as long as possible. This not only mitigates environmental risks but also aligns with regulatory demands for sustainable packaging solutions.

Looking ahead, we plan to implement a global system in 2025 to monitor changes in packaging regulations, such as bans on single-use plastics, recycled content mandates, and extended producer responsibility (EPR) requirements. These efforts position our procurement strategy to address compliance effectively while reinforcing ALPLA’s role as a leader in sustainability and innovation within the packaging industry.


Future Vision for Procurement at ALPLA North America: Looking ahead, what are your primary objectives for the growth and development of ALPLA’s procurement function in the next five years?

The primary objectives for the growth and development of ALPLA’s procurement function over the next five years center on transforming procurement into a strategic enabler of organisational success. My focus will be on fostering excellence within the procurement team by building competencies, upskilling talent, and driving consistency and efficiency through standardised processes. By leveraging advanced technology, we aim to enhance our effectiveness and instill confidence across the organisation.

The goal is to position procurement as a talent incubator for the business—developing skilled professionals who make impactful contributions across all areas and play a leading role in achieving ALPLA’s long-term strategic objectives. We will prioritise increasing the use of renewable, recyclable, and environmentally friendly materials, aligning with both regulatory requirements and ALPLA’s ambitious sustainability goals.

Our procurement team will champion and support the company’s digital transformation, adopting cutting-edge technologies to improve decision-making and operational efficiency. This includes implementing AI-driven tools for real-time analytics, demand forecasting, and supplier performance management. To foster innovation, I envision creating dedicated spaces or initiatives where we can collaborate with technical and commercial teams, as well as key supply partners, to experiment with new technologies, materials, and processes.

Ultimately, our procurement function will evolve from a traditionally operational role into a strategic powerhouse, driving innovation, sustainability, and resilience while delivering significant value to the organisation.

In Association With:

Simfoni, founded in 2007 and headquartered in San Francisco, California, is a leading provider of spend analytics, eSourcing, and tail spend management solutions for global enterprises. The company utilises machine learning and artificial intelligence to accelerate and automate key aspects of the procurement process, enabling clients to achieve significant cost savings and enhance supply chain sustainability. Simfoni’s modular, purpose-driven platform offers comprehensive tools to see, source, and manage procurement spend differently, catering to organisations of various sizes and industries. In 2023, Simfoni secured an $8 million investment in a Series A-2 funding round led by Kearney, a global management consultancy, to further advance its innovative procurement solutions.

www.simfoni.com